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HIGH DEMAND

Google Ads & Performance Marketing (PPC)

Master Search, Display, Shopping, YouTube Video Ads, Performance Max, and GA4 Data Analytics.

Duration: 2.5 Months
Mode: Classroom & Online Live
4.8 • (1,500+ Reviews)
Call Admissions (+91 70789 30141)

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Get free syllabus, fee structure & career guidance call.

Key Highlights of Google Ads & Performance Marketing (PPC)

Become a certified Google Ads Performance Marketer. Learn bidding strategies, Quality Score maximization, negative keyword filtering, conversion value tracking, and cross-channel remarketing.

Official Google Ads Search, Display & Video Certifications

Practical industry knowledge tested against live corporate standards.

Hands-on Performance Max (PMax) Campaign Scaling

Practical industry knowledge tested against live corporate standards.

Google Merchant Center & E-Commerce Shopping Ads

Practical industry knowledge tested against live corporate standards.

Conversion Tracking with Google Tag Manager & GA4

Practical industry knowledge tested against live corporate standards.

Live Budget Management with Real ROI Benchmarks

Practical industry knowledge tested against live corporate standards.

Agency PPC Proposal Writing & Client Reporting

Practical industry knowledge tested against live corporate standards.

Detailed Syllabus & Learning Roadmap

A step-by-step curriculum designed by top agency leaders and corporate technology mentors.

Module 1: Google Ads Network Architecture

Part 1

Auction mechanics, Ad Rank calculation, Quality Score factors, and account structure.

Module 2: Search Ads & Keyword Match Types

Part 2

Broad, Phrase, and Exact match strategies with negative keyword trees.

Module 3: Display Network & YouTube Video Ads

Part 3

In-stream, discovery, bumper ads, and placement targeting.

Module 4: Google Shopping & Performance Max (PMax)

Part 4

Product feed optimization, GMC policies, asset groups, and smart bidding.

Module 5: Conversion Tracking & GA4 Integration

Part 5

Server-side tracking, enhanced conversions, and custom funnel reporting.

Tools & Software You Will Master

Get hands-on experience using the exact premium platforms and industry software used by leading Fortune 500 agencies.

Google Ads Google Tag Manager Google Analytics 4 Google Merchant Center Looker Studio SpyFu

Career Opportunities & Average Salary

Average compensation package for DTCI graduates:

• LPA - • LPA

Job Roles You Can Target:

  • PPC Campaign Manager
  • Performance Marketing Specialist
  • Paid Media Buyer
  • Google Ads Consultant

Ready to Master Google Ads & Performance Marketing (PPC)?

Join our next batch starting this Monday. Limited seats to ensure personalized 1-on-1 mentorship.

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DTCI NEW UPDATES
New Batch
Upcoming Batch Announcement

New Advanced AI Digital Marketing Batch Commences Monday

Join our newest weekend & weekday cohort focusing on Generative AI, Performance Ad scaling, and live agency capstones.

Placement Drive
Campus Placement Drive

DTCI Mega Placement Fair: 40+ Tech Firms Hiring

Exclusive placement drive for DTCI students and alumni. Packages ranging from • LPA to • LPA across SEO, PPC, and Web Dev.

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