Explore how generative AI can support a thoughtful design workflow—from researching a brief and writing prompts to creating visual directions, refining outputs, and preparing a finished concept. Keep human judgment, originality, and responsible use at the center of every project.
Learn a repeatable process for combining visual design fundamentals with generative tools. Practice interpreting a brief, exploring visual references, describing a concept clearly, comparing generated variations, and refining selected results into a coherent design. Tool availability and features change over time; confirm the current tools, access requirements, schedule, and syllabus with DTCI.
Identify the audience, communication goal, visual tone, constraints, and success criteria before generating ideas.
Describe subjects, composition, style, lighting, color, and output needs; refine prompts through deliberate testing.
Compare concepts critically, improve useful outputs with design tools, and build a consistent visual system.
Review tool terms, provenance, consent, privacy, representation, and licensing before using generated assets.
Project work focuses on showing the creative process—not only the final generated image. Each brief includes concept decisions, selected iterations, refinement, and a responsible-use check.
Explore multiple directions for a sample campaign and refine a selected visual to fit its message and audience.
Develop a consistent set of product-scene ideas while checking accuracy and avoiding misleading claims.
Create a visual concept for a sample article, then refine composition, legibility, and image details.
Present a mood board, prompt iterations, selected artwork, and a small set of coordinated design assets.
Suitable for graphic designers, students, content creators, marketers, and beginners interested in visual communication. Prior AI experience is not required; basic computer use and willingness to practice design fundamentals are helpful. Some tools may require an account or subscription, so ask DTCI about current access and alternatives before enrolling.
Confirm the current syllabus, supported tools, account requirements, schedule, and available seats with the institute.
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Last updated: August 2026 • Digital Technology Company and Institute
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Last updated: August 2026 • Digital Technology Company and Institute
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Last updated: August 2026 • Digital Technology Company and Institute
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